User Research Intern - NBC Universal

Responsibilities:

• Implement survey hooks for both NBC News and the Today Show websites
• Analyze survey data from NBC News and the Today Show websites
• Conduct usability tests on the following products:
  • NBC News mobile app
  • NBC News Roku app
  • NBC News Amazon Fire app

Project Spotlight - NBC News Mobile App

Process:

• Understand need for research from product and development team
• Recruit target users (those who have the NBC News mobile app downloaded to their phone and use it regularly)
• Develop test protocol
• Moderate tests and collect data
• Analyze and report back to the team with recommendations

Test Protocol:

Conducted in person semi-structured interviews diving into:

• News consumption
• How long they have had the app
• How often they use the app
• Show me how they use the app normally (what functionality do they use)

Test Environment:

• Private conference room
• Mobile phone on desk in front of participant
• Webcam on top of a paper towel roll pointed down at the phone screen
• TV recording the webcam footage of participant interacting with the application

Analysis Breakdown:

• Overall app usage / behavior by participant familiarity (experienced versus new users)
• iPhone versus android users' behaviors
• By page findings
• Additional takeaways
• Summary / Big takeaways